We were approached by a local property owner that was frustrated by the current advertising options available to him in the local area. He wanted to launch a service where for a nominal charge landlords could advertise there properties both online and with advertising boards outside the property.
We produced a simple but effective search system for prospective tenants and a powerful management and control area for landlords and agents to be able to quickly and effective manage their property portfolios.
It was an immediate success, with his first paid signup 2 days after launch of the website. It's going to be a long time before the clients claws back the £1000 investment from the nominal fees charged to landlords, but it have given him an effective portal to advertise his own propeties with no cost. That alone will pay for the website within 4-5 months.