Pay Per Click
Many
Search engines run Pay Per Click advertising programs where advertisers bid on "Search
Terms" the higher the bid the more prominent the displayed link.
Advertisers are
only charged if a searcher actually clicks on your displayed link. Hence Pay Per
Click.
While not an ideal source of traffic, as each visit comes at a price, it can be
an ideal solution for start up websites to instantly drive traffic rather than waiting
on organic search engine referrals to mount up. You may have a high profit items
for sale that make paying 10p per visitor for example a more enticing prospect,
the more visitors you have, the more sales you get, the more profit you make.
We can manage your Pay Per Click campaign to ensure you're paying the best price
for search terms, and locate cost effective search term variations.
This service is generally bundled with one of our SEO programs, however we can manage
campaigns on an ad hoc basis, contact us to discuss your requirements.
