What We do
Page and Linking analysis
First port of call is always the page and linking structure, to make sure existing
pages are all being browsed and ranked by search engines, and to make sure this
content is presented in the easiest form for the search engines.
Depending upon the website, this can simply be the addition of a secondary
HTML driven navigation for any area's "hidden" from search engines behind Flash or JavaScript
navigations. However sometimes it can require quite extensive redevelopment if the
page and linking structure are very poor. This tends to be more the case with websites
that are 5 years or older as a lot of development companies have only recently switched
on to the importance of search engine rankings.
Search term identification
The correct identification of search terms can really turn around a Search Engine
Optimisation (SEO) program. Even if you are currently actively working on a promotion
program, working on the wrong search terms can be nearly as bad as no strategy at
all. A company we recently worked for were throwing quite extensive amounts of money
to try and boost their website for the term "surfboards" through PPC and Directory
Websites. This is a very heavily competed term worldwide, and the identification
and deployment of sub terms such as "cheap surfboards, epoxy surfboards, used surfboards"
vastly increased their organic search referrals as there is much less competition
for these terms.
We work with your existing PPC and website referral statistic search terms to identify
current strong search terms and potential new terms. We work with you to help us
understand the terminology behind your business or products, and we used Keyword
Effectiveness Tools to identify how competed chosen search terms are.
Once we have identified a range of keywords, we select 20 at a time and work on
getting those search terms into
the top 30 in Google. We tweak page content and
other aspects on a monthly basis and analysis these results for any progress. Once
a term has hit an acceptable ranking, we
drop it from the current active list and
select another. This way over time we build up a portfolio of successful search terms
over time, each one added bringing in that extra visitors each month.
Link Exchange Program
Links to your website are treated
as a vote for your website by search engines.
The more quality website that link to your website to more votes the search engine
counts towards the quality of your website so as many back links as possible is
essential. We work with you to identify complimentary websites for link exchange
programs, and to create an active link seeking routine to your business. Joining
directory websites, posting on forums with you domain name in your signature, plus
a whole host of other tasks will help to build the perceived reputation of your
website by search engines.
