Insurance companies can launch instant online quoting systems that can handle a
booking with the absolute minimum of human interaction. They can automatically
find the lowest or most suitable quote from an whole range of suppliers, present
this to the customer online, and accept payment and trigger initiation of that
It also allows companies in an existing sector to branch out their package
options. If you are a travel agent you can subscribe to insurance feeds and bundle these with flight or
accommodation deals, even car hire can be calculated and presented to the client
as an "option" on the booking form.
Maybe you own a community site and want to bring a revenue stream beyond the
usual advertising streams. If you run a community site about a certain area or
place you could offer accommodation in that area.
The scope of systems for this is huge, it's only really limited by your
imagination. With more and more content and information available through
subscription XML based services the scope and depth of automatically generated
content is mind blowing!