XML has been one of the greatest leaps in Internet technology in recent years. It
allows data to be transmitted cross server without having to worrying about matching
software or protocols.
This has allowed companies to set up reselling products from multiple suppliers
online without the need to administrate prices and details. The current major sectors
using this technology that we all probably use already are; Insurance,
Accommodation,
Flights, Car Hire and Financial Info. It also allows you collate and display a whole
wealth of relevant automatically updated news, product info, or whatever your companies
needs.
www.999tom.com uses multiple xml RSS feeds to gather and display Employment news,
Motor news, and other relevant info to website. This allows the site on average
to store and display over 100 pages of automatically generated automatically updated
content with no human interaction.
If you're a travel agent our systems will allow you access upto potential 100's
of thousands hotels worldwide in a multi feed solution. All searchable and bookable
from within your own website. No losing the customers to "referral" websites. the
complete transaction is handled within your own website.
Insurance companies can launch instant online quoting systems that can handle a
booking with the absolute minimum of human interaction. They can automatically find the lowest or
most suitable quote from an whole range of suppliers, present this
to the customer online, and accept payment and trigger initiation of that account.
It also allows companies in an existing sector to branch out their package options.
If you are a travel agent you can subscribe to insurance
feeds and bundle these with flight or
accommodation deals, even car hire can be calculated and presented
to the client as an "option" on the booking form.
Maybe you own a community site and want to bring a revenue stream beyond the usual
advertising streams. If you run a community site about a certain area or place you
could offer accommodation in that area.
The scope of systems for this is huge, it's only really limited by your imagination.
With more and more content and information available through subscription XML based
services the scope and depth of automatically generated content is mind blowing!