The Antiques & Collectors Centre has been buying and selling gold, silver, coins, medals and collectables on St Nicholas Cliff in Scarborough since 1965, when it opened as the Stamp Shop. It has a 4.8 Google rating and has been a regular stop for BBC's Antiques Road Trip. The family-run shop needed a modern website that made it easy for people to sell to them.
Clear routes to a sale
Dedicated pages cover selling your gold, what the shop buys, the shop's history and how to get in touch. Every page leads to a clear next step: a phone call, a valuation form, emailing photos, selling by post or calling into the shop.
Fast, simple and found locally
The site is quick to load and works beautifully on a phone, which is where most people check a shop's details before calling in. Its structure and wording target the local searches that bring sellers through the door, such as gold buyers and antiques dealers in Scarborough. It sits alongside the shop's online store, myCollectors.