York Turf began when the owner of Fineland Turf was cold-called by a company offering to sell him the domain yorkturf.co.uk for £150. We checked, registered the domain directly for £20, and suggested he put the saving towards a website that would actually win customers in York.
A focused local site
We designed and built the site, wrote all of the content and supplied the imagery, for a total cost of £400 including hosting and domains. Every page was structured around the searches York customers use, such as turf growers in York and lawn turf in York, while making clear that the turf comes from Fineland's own farm, supplying the York area since 1985.
The result
Within two weeks of launch the site was on the first page of Google for most of its target searches, and the first order came in one week after going live. That single sale more than covered the cost of the website.
It is a good example of what a small, well-targeted local website can do. See also the main Fineland Turf website.