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Brochure website examples: what a good small-business site actually looks like

Six real brochure website examples — sites we've built for Yorkshire small businesses, from a family antiques shop to a one-page driving school — and what makes a good one.

Search for brochure website examples and you'll mostly find template galleries: polished mock-ups for businesses that don't exist. That's not much help when you're trying to picture what your own site should look like.

So here are six real ones instead — brochure sites we've built for small businesses here in Yorkshire. Real trades, real briefs, all live right now.

First, what a brochure website actually is

A brochure website does the job a printed brochure used to do: it says who you are, what you do, where you are and how to get in touch. No online shop, no customer logins. For most small firms it's all the website they need, which is why brochure sites make up so much of what we do.

Antiques & Collectors Centre

Scarborough's family-run antiques and gold-buying shop has been trading since 1965, so the business was around long before the web. We built a mobile-friendly brochure site that gives a shop with decades of trading behind it a proper home online. There's more detail on our portfolio page.

HotTubTastic

HotTubTastic hires out hot tubs on the Yorkshire coast. Theirs is a conversion-focused brochure site: its whole job is to turn a visitor into a hire enquiry, so nothing on it gets in the way of that. See the write-up.

Theatre Prop Maker

A professional theatre prop maker working in York and Leeds — not a trade you see every day. The site is a straightforward brochure site for a genuinely unusual line of work, and proof that the format suits specialists just as well as shops. Details on the portfolio page.

Glass Artist

Jenny Gregory makes fused glass art and jewellery. The site we built is a brochure site in service of the work itself — when you sell handmade pieces, the website has to feel like it belongs to the person who made them. Portfolio page here.

Insignia Signs & Graphics

A sign-writing company in South Yorkshire. Insignia's site is deliberately small — a brochure site that says what the firm does and how to reach it, and stops there. Not every business needs a big website, and paying for one anyway is just waste. More on the portfolio.

Scarborough Driving School

Smaller still: a one-page brochure site for a local driving tuition business. When the offer is simple — driving lessons, locally — one page can be exactly the right size. Here's the portfolio entry.

What the six have in common

None of them are complicated, and that's the point. Each one is sized to the business it serves, from a single page upwards. Each one says plainly what the business does and makes it easy to get in touch. That's the whole test for any brochure website example you look at: would a customer land on it, understand it, and know what to do next?

Cost matters too. A brochure site shouldn't be priced like an online empire — we've written plainly about what a small business website should cost if you want the numbers.

Want one of your own?

The rest of our work is in the portfolio, and there's more about how we build sites on our web design page. If your business needs a brochure site — a first one or a replacement — get in touch and tell us what you do. We're in Scarborough, and plain-spoken advice is free.

Want something like this for your business? We're in Scarborough - websites start at £49.

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